This is The War by Angels and Airwaves. I love this band and this song and will be designing my magazine in the style of this band.

How To Structure A Response

AO1-argument-25 marks
AO2-examples-25 marks

45 min's to produce a response

Introduction:
-Briefly express your opinion
-Identify your films institution

Main:
-US v UK -link to me
-Disney v momentum

Four Quadrant
Pre Prdouction-Lisencing
Production- When they started making it
Distribution-how many screens,wide release
Exchange-How can I watch

Conclusion
What does the Future hold?
Tech becomes cheeper
Watch at home

Vladmir Prop

• Vladamir Prop
• The Villain= Struggles against hero.
• The doner= Prepares the hero.
• The helper= Helps the hero in his quest.
• The princess and her farther= gives the task,identifies the false hero,marries hero.
• The dispatcher= sends the hero off.
• The hero= reacts to the donor, weds the princess.
• False hero= takes credit for the hero's actions or tries to marry the princess.

•  Roland Barthes
• We understand narrative though understanding + decoding.
• Enigma Code= Puzzles that the text creates for the reader to solve. eg.Who is the killer?
• Action Code= Prepare the audience for something that is about to come . eg picking up keys.
•  

Psycho

• Still effective even today.
• Lots of music adds to the general feel of the tense set.
• Most sound is diagetic.
• Edited so not one scene is lingered on for more than 2 seconds.

• Large variety of camera angels.
•  Narrative= how the story/plot is construed.
• Gender/age/ethnicity/sexuality/class/physical ability/regional idenity.
• Linea= The order in which the story happened.
• Non-Linea=Narrative is manipulated/order is changed. ie a flashback.

• Equilibrium=State of normality.
• Disturbance=  a disruption of normality.

• New Equilibrium= a new state of normality as a result of the disturbance.

The camera angels used in this video really give of that feel of youth. The opening down low shot of the teenagers running though a tunnel really feels mischievous and the smoky atmosphere backs that up. Being that they are in a pub which is usually considered as an adult atmosphere, and even though they are legally old enough to be there it just doesn’t seem right. Everyone is looking at them as if they are outsiders and are not wanted. The way that it eventually ends up in a fight is also a stereotypical view of their generation and there is lots of drama and blood shows that they were up for a fight at the beginning. At the end they escape in a typically childish way by jumping off the pub roof which also, likes the rest of video gives of the same adolescent feel.

Audience Theory

Exam speak

• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

• The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Blumer's 4 Audience Ideas

• Audeince come from all walks of life. Not true.
• The audience is an anonymous mass. Not true.
• Little ineraction excists between the mass.
• But it is a loosely organised mass.

1. Do you think the audiences for most media texts do come “from all walks of life” or do 

different kinds of people watch very different kinds of programme? Are there any examples of media texts that you can think of that do seem to have audiences of all kinds of people?

2. How much of your media experience occurs when you are on your own and how much 

when you are with others? 

3. How do you experience/consume media (i.e. watch or listen to it)?

4. Are there any ways in which you share your experiences of the media with other people 

who weren’t around when you experienced the text? List as many ways as you share 

experiences (e.g. msn etc)